Four Barriers & Sell-side E-Commerce

Four Barriers for the adoption of Sell-side E-Commerce by business

There are quite a few barriers for business when think or trying to implement Sell-side E-commerce in their businesses.

The four key barriers are:

• ·         Security:
  
  The process required to make a site secure cannot be identified by some and is difficult to set up by themselves. Setting up a partnership with a third party such as PayPal can cut down on the risk of operating online. Some of the risks can be found in earlier posts.

• ·         Cost:
  
  Setting up an online business can seem costly to a business. Hiring a website designer can cost quite a bit and for some businesses they struggle to weigh up whether or not an online site will be of great benefit.

• ·         Knowledge:
  
  Some business owners can have little to no idea of how to set up and run an E-business site.  Without having the appropriate prior knowledge it can act as a barrier for the individual gradually becoming increasing difficult and can lead to money going to waste.

• ·         No Need:
  
  Some businesses don’t identify that setting up an online site can open their business up to be viewed by more customers online. People can see from any town in the state, town or country your business online. Having an online presence can increase customers that may be passing through on holidays and entice them into your store.

These four points can hinder a business to develop an online presence and may very well leave them with less access to the consumer market.

There has been a movement for businesses to develop not only just a “brick and mortar” establishment but also an online presence. This allows a business to generate greater revenue through a larger consumer market base.