Channel Conflict

Conflicting interests

Today i will just give a small definition of what channel conflict is. Channel conflict is the process by which manufacturers dis-intermediate or try to remove any channel partners that they may have to sell directly online to consumers. they cut out their channel partners, such as distributors, retailers, dealers, and sales representatives, by selling their products or services direct to the consumers through marketing methods or through an online business. Channel conflict is defined as a situation where two marketing channels compete for the same sale of the same brand.